Kin International Women’s Day
Brief:
Create a campaign for International Women’s Day 2023 that aligns with Kin’s mission of empowering women and people with ovaries in their reproductive health and beyond.
Insight:
Kin has an existing partnership with The Cova Project, an Australian charity that provides sustainable menstrual health solutions and education for girls and women in developing communities across Liberia, Uganda and Malawi.
To address period poverty—a major barrier to equality—and align with Kin’s mission, let’s enhance our partnership in celebration of International Women’s Day by pledging a donation.
Idea
We discovered that $7 is the average cost of providing one menstrual cup to a girl or woman in need. This led to the commitment of donating $7 to The Cova Project for every Kin purchase.
Essentially, by making a Kin purchase in the month of March, you’re not only purchasing something for yourself, you’re helping to provide an empowered future for her.
Campaign
The campaign is centered around transforming menstrual health and safety for girls on our own terms, period.
