The Climate of Contraception

Brief:
Compel our audience to choose Kin as both their hormonal birth control provider and their number one source of education, support, and empowerment.

Insight:
Research shows that where contraception is concerned, there are additional costs to having a vagina. Whether this be financial, emotional or physical. 

Campaign/Creative Solution: 
Labelled ‘The Climate of Contraception’, this campaign shines a light on the true nature of contraception in today’s climate. It highlights key statistics and quotes from qualitative and quantitative data that fall under the pillars of contraceptive cost and accessibility. 

Through this campaign, Kin reveals the gender disparity and judgment that women face in their search for answers and access to contraception while also helping to alleviate many of the barriers through their contraceptive offering.