AIA Tax Appeal 2022

Brief:
Create a multi-wave campaign for Amnesty International’s 2022 Tax Appeal that focuses on the safety of refugees and people seeking asylum. Inspire Amnesty supporters to take action to combat the human rights abuses that refugees and asylums continue to face, even on our home soil. 

Insight:
The relentless rejection, fear and abuse refugees and people seeking asylum face can end with you. But only when you are relentless in your belief in doing what is right. 

Campaign:
Be relentless.