Kin We Talk?
Brief:
There is a sea of fertility information available that still remains difficult to navigate. As a brand that works to empower women on their reproductive journey, how can Kin help to alleviate this?
Insight:
Despite the breadth of information out there, people still have a heap of niche questions they want reliable, trusted answers to. They’re looking for a ‘one stop shop’ where all of their questions can be answered by a healthcare professional.
Campaign:
Birth control can be hard. Conceiving can be hard. Pregnancy can be hard. Postpartum can be hard. Fertility, as a whole, is hard. And, trying to locate the right answers to all of your reproductive questions? Well, it’s damn near impossible.
At Kin, we not only acknowledge this, we’re aiming to resolve it. Because you deserve a space where you feel supported and safe, always. Where you’re free to ask the nitty gritty questions that you want answers to, without fear of judgement or social stigma.
Introducing ‘Kin We Talk?,’ a Q&A forum where no topic is too niche, too confronting, too gross, or too unusual.
Manifesto:
Want to know why you’re bleeding so much after giving birth? Our midwife can help.
Wondering how to approach the subject of miscarriage with a friend that’s lost her baby? Our GP can provide compassionate advice.
Wondering ‘is there something wrong with me because it’s taking so long to get pregnant?’ Our dietitian can provide lifestyle and nutrition tips to optimise your conception chances.
We’re breaking down reproductive barriers one question at a time to create a communal online space where you can feel seen, heard, and understood…
So, Kin We Talk?
